IP Week 2017 wrap up

01 Sep, 2017

This week the TrademarkVision team attended Singapore’s IP Week 2017, where 1700 attendants from 30 countries examined how intellectual property will drive future economy. Our COO, Cameron Mitchell, and developer, Xin Liang, both appreciated how the Intellectual Property Office of Singapore kept referring to themselves as an “innovation agency”. Both IP and innovation are what we live and breathe, so it was wonderful witnessing an IP office focus on their people and desire to drive innovation in everything they do.

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The UK and US offices kicked off the week with a Breaking Barriers event featuring a panel discussion, addressing current obstacles for innovation and how sharing information and allowing transparency will benefit everyone in the IP industry, including creators and entrepreneurs. We regularly conduct research with external bodies, such as universities, and loved the focus on progressing technology.

Some key takeaways included:

  • Kitisri Sukhapinda, Acting United States IP Attaché for Southeast Asia, touched on policy perspectives and the role of IP to “protect individual creation and innovation, but also benefit the community and society”. Sukhapinda suggested “all countries lift the IP legal framework standard, which will benefit small and medium-sized enterprise as well as big business”.
  • Southeast Asia IP Adviser, IPO, British High Commission Singapore, Christabel Koh, recognized the number of tech companies and businesses “bridging the gap between innovations and IP law enforcement” and favored Singapore as a landing pad to establish innovative businesses to attract foreign companies in southeast Asia.
  • The rise in counterfeit goods on e-commerce siteswas a hot topic on the panel as Sharmini Lohadhasan, Anti-counterfeiting Committee Member for INTA, stated “anti-counterfeiting is not a priority for some governments, some don’t implement laws of brand protection”. Lohadhasan also discussed the developments of the e-commerce quality monitoring centre, an initiative to ensure China’s quality standard laws are enforced in the e-commerce space, with ambitions to extend to the Asia-Pacific region. 
  • Finally, Regional Intellectual Property Rights Attaché of the French National Intellectual Property Institute, Stephanie Leparmentier, stressed the importance of understanding the trademark filing process and suggested stakeholders apply a “practical approach”. Leparmentier added, while new IP tools to explore and access new markets were often misunderstood, they simplified the process.

The attendees seemed to agree that governments should work together and have an open mind so they can access global information to protect IP. Law and the governing bodies are going to have to be dynamic to assist in such a fast-paced world.

 

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On the second day, the first of the Global Forum of IP, Mr Alred Yip, Director, Registries of Patents, Designs and Plant Varieties, IPOS, pointed out that IP helps to transform ideas into assets.

In a case study, focusing on Smart Cities and Scalable Healthcare Technology of IP Commercialisation, we discussed the ten components of a smart city.

  • seamless connectivity
  • recyclable energy
  • privacy and security
  • sensor and metering
  • edge computing
  • edge storage
  • maintenance and upgradability
  • open platform and API
  • creative user interface
  • creative design

With all technology, it was intriguing to listen to the utopia of connectivity and openness coupled with privacy and security. The biggest missed component in our opinion of course, is ground-breaking image recognition, something every city needs as their backbone.

Daren Tang, Chief Executive of IPOS, hit everyone in the chest when he pointed out that since 1975 the intangible asset return rate is 8 times that of property return rate in Singapore.

Perhaps one of the most encouraging and inspiring things we noticed throughout the event, was the simple collaboration our IP offices around the world desire. Many offices presented through their attaché offices or representatives and there were many more in the crowd. A special note to Fatima Beattie, doing our Australian office proud and supporting the event as well.

Congratulations to the Intellectual Property Office of Singapore for hosting such a successful and informative event. The TrademarkVision team found great value in the content and connected with a number of influential guests who were happy to share their expertise within the IP landscape.